Highlights
·   Effectively leading & mentoring a 15-member marketing & media team.
·   Data-driven decisions resulted in 148% growth in outreach clinics revenue (FY2023-24) & 97% consultations growth.
·   Expanded outreach clinics in distant cities, achieved 51% new patient acquisition rate & 54% regional lab revenue growth.
·   Developed WhatsApp Chat Bot for the hospital, integrated with the Hospital MIS system for live services booking. The project is also projected to save PKR 20 million in annual communications costs.
·   Launched a digital community management unit at the hospital to ensure swift responses to patient queries.
·   Initiated the “Empowering Partnership Program” for regional business partners of lab services to recognize their efforts & gain insights into operational hurdles & business opportunities for revenue growth in regional areas.
·   Launched the hospital's TikTok channel & initiated "Beyond the Stethoscope," a healthcare podcast series addressing both health awareness & industry-related topics to engage & educate a wider audience.
·   Successfully executed multiple high-impact events, brand activations & health awareness campaigns, significantly elevating awareness of hospital services & increasing brand engagement & visibility. 
·   Supervising the development & execution of business units' marketing campaigns & patient education materials.
·   Led surveys to analyze patients' buying behaviour & to identify barriers to diagnostic services utilization.

Highlights
·   For increment in cancer treatment packages, organized a consultative workshop with stakeholders of the Public Health Insurance Program representing the governments of Punjab, Islamabad, Gilgit Baltistan & Khyber Pakhtunkhwa.
·   Led impactful policy efforts to secure a substantial 160% increment in the cancer treatment limit within the Public Health Insurance Program resulting in better business outcomes for Roche products & improved treatment access for patients.
·   Patient-centric advocacy led to the inclusion of Multiple Sclerosis treatment in the Public Health Insurance disease list.
·   Strategically planned & executed the Capability Building Program for enhancing patient experiences & improving operational efficiency in Public Hospitals empanelled under the Public Health Insurance Program.
·   Bridged the gap between the two public healthcare payers & resolved a critical issue resulting in treatment denial to underprivileged patients by Philanthropic Public Payer due to their existing Public Health Insurance coverage.
·   Efforts for Multiple Sclerosis patients resulted in a 60% increment in Philanthropic Public Payer’s treatment limits.
·   Collaborated with the Pakistan Health Research Council for the National Cancer Registry & organized national stakeholder’s consultative meeting leading to the notification of a steering committee on the Cancer Registry by the Federal Ministry of Health.

  Highlights
·   Led the digital transformation in the marketing department, encompassing Social Media, SEO & Website restructuring.
·   Developed the patient education content & disease awareness campaigns in coordination with healthcare professionals.
·   Excelled in copywriting & concept development for TVCs & Print/ Digital Advertisements.       
·   Led the Liver Transplant campaign & outreach clinics resulting in an average of 10 transplant patient conversions per clinic.
·   Led Super Girl Volunteers program for Breast Cancer Awareness & Education among masses through university students.
·   Led Breast Cancer awareness campaigns resulting in an increment in mammogram screenings from 47 to 150+ per month.

Highlights
·   Managed key accounts and surpassed the sales target by 220% in Q3-2016.
·   Successfully executed Zameen Property Expo Islamabad 2016.
·   Expanded the company's client base in the north region by 12.5% of the designated accounts.
·   Developed blueprints for "Premium Leads" product to provide better business experience to customers. 

Highlights
·   Created compelling proposals and presentations for clients, showcasing our services effectively.
·   Successful execution of Paper Miracles exhibition in Faisalabad Chamber of Commerce & Industry (FCCI).
·   Managed the Atraaf Awards Show ensuring successful execution where the acting President of Pakistan was Chief Guest.